Marriah Jones Beauty — ALTR Lipstick Collection Launch Creative Director & Production Coordinator (via B. Carter Solutions)
OVERVIEW: Marriah Jones Beauty, a founder-led beauty brand, needed to launch its ALTR lipstick collection and reposition its founder from product owner to recognized industry voice.
THE CHALLENGE: The brand had strong products but needed a cohesive launch: brand authority, an editorial campaign, and a working e-commerce experience, all on a tight timeline and without a large budget.
WHAT I DID
Authored a 2026 brand and growth strategy repositioning the founder as an industry thought leader, defining four content pillars and a 90–120 day PR roadmap.
Led end-to-end production of the ALTR editorial campaign: creative brief, run-of-show, model casting, and on-site direction of a photographer, videographer, makeup artist, and stylist for a four-facet, single-day shoot.
Expanded scope mid-project to lead the Shopify site revamp for the 10-shade launch, managing the development team, timeline renegotiation, and go-live.
Produced "The Standard," an intimate 65-person ticketed premiere experience with cocktail hour, red carpet, and private screening.
THE OUTCOME: Delivered the 10-shade ALTR collection live on August 7, 2026, in five weeks against a seven-week estimate, with a full editorial campaign and a rebuilt storefront supporting the launch.
It Takes A Village — Creative Production & Content Lead
OVERVIEW: It Takes A Village Collaborative, a nonprofit focused on wellness and reentry, needed consistent, high-quality visual storytelling across its events and programs.
THE CHALLENGE: The organization needed a reliable creative partner who could translate sensitive, mission-driven work into content that honored the community and extended its reach.
WHAT I DID: Delivered full-day photography and videography coverage for a 50-person community wellness symposium ("Return & Restore: Healing is a Birthright"), producing a photo gallery and an edited highlight reel; the event was well received.
Directed a five-video meditation series, translating wellness scripts into 5–7 minute experiences with social teasers, stills, and reusable B-roll.
Built a repeatable system that turns long-form recordings into platform-ready short-form assets, including hooks, guided-practice clips, and affirmations for Instagram, and YouTube Shorts.
Led visual content for a 15 to 20+ person Women's History Month event (Sip & Sustain), delivering event recap videos and roughly 30 edited gallery images.
Built run-of-show-based shot lists across two camera systems (Canon R6, DJI Osmo Pocket 3) to document sensitive, trauma-informed environments.
THE OUTCOME: Sustained a creative partnership, aligning photography, video, and wellness storytelling with the organization's communications goals. Early event coverage became the credibility foundation for a follow-on strategy conversation.
