CreatIV Legacy — Brand Relaunch | Social Media Strategist & Content Manager
OVERVIEW: CreatIV Legacy was evolving from a video-production company into a full-service creative agency and needed a brand relaunch that signaled its broader identity.
THE CHALLENGE: The rebrand needed clear positioning and a launch that told the market the company was now a full-service agency, plus live content coverage for a major activation moment.
WHAT I DID: Led the social media brand-launch strategy for the rebrand, conducting a brand audit of the existing Instagram presence and building a five-pillar content framework, a five-post launch rollout, and 90-day performance benchmarks, presented as a client-ready strategy deck. Designed brand-compliant promotional creative for the activation and client events, directing AI-assisted image generation within brand guidelines and platform content restrictions.
THE OUTCOME: Delivered a complete brand relaunch and launch content system, which garnered live activation coverage tied to a major global sports moment.
Unapologetically Prepared — Faith-Based Streetwear Launch Strategy | Strategic Marketing Director (Advisory)
OVERVIEW: Unapologetically Prepared, a faith-based streetwear brand, needed a complete go-to-market strategy for a flagship product launch, built to be run by a solo operator.
THE CHALLENGE: The brand needed a full, executable launch plan and a system to run it, without an in-house marketing team and without letting scope quietly expand on the engagement.
WHAT I DID: Authored a 10-section, 15-page marketing strategy spanning brand positioning, audience segmentation, platform strategy, and a five-phase campaign roadmap.
Designed a five-phase content architecture (Foundation, Pre-Launch, Launch Build, Launch Day, Post-Launch) mapped across a 12-week timeline.
Built and led a weekly content-batching system that kept the solo-operator client one full week ahead on production.
Ran roughly 12 stakeholder touch-base meetings with agendas, live facilitation, and action-item tracking, and produced a full close-out handoff package for independent continuity.
THE OUTCOME: Delivered a complete, phased launch system a solo founder could run independently, while protecting scope and pricing integrity throughout the engagement.
Brittany Christina Home — Content System Redesign & Brand Photography | Brand Strategist & Content Partner
OVERVIEW: Brittany Christina Home, a boutique home-decor brand, had content that didn't fully express how premium the brand felt.
THE CHALLENGE: Content was ad hoc minimal product storytelling, so the brand narrative wasn't fully landing for buyers.
WHAT I DID: Diagnosed a content-mix misalignment (design tips versus product-anchored storytelling and blogs) for narrative cohesion.
Re-architected the content calendar into a structured 8-post "chapter" system organized by product look book, realigning 8 pieces per month to a client-defined visual grid without discarding prior production work.
Built a repeatable monthly content-planning template adopted as the standing retainer deliverable.
Developing brand-partnership content compliance for a wallpaper-brand collaboration, coordinating FTC disclosure, pre-publish approvals, and a competing-brand exclusivity window.
THE OUTCOME: Restored client confidence with a strategy cycle by separating execution gaps from visibility gaps and redesigning the approval workflow.
